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At a glance: products, pricing and availability
Apple packed its 2025 “Awe Dropping” event with new iPhones 17, upgraded watches, and smarter AirPods. Here’s a quick snapshot of everything announced, along with launch prices and availability.
- iPhone 17 — from $799
- iPhone 17 Pro — from $1,099
- iPhone 17 Pro Max — from $1,199
- iPhone Air (ultra‑thin) — $999
- Apple Watch SE 3 — $249
- Apple Watch Series 11 — $399
- Apple Watch Ultra 3 — $799
- AirPods Pro 3 — $249
- Preorders: Friday | In stores: September 19
IPhone 17 family: what’s new?
Apple’s “standard” iPhone got a major boost this year, shedding its entry‑level feel. With ProMotion 120Hz, base 256GB storage, dual 48MP cameras, and a redesigned Ceramic Shield body, the iPhone 17 delivers flagship‑like features at a starting price of $799.
Display: 6.3‑inch ProMotion (120Hz max; 1Hz AOD), reduced glare; Ceramic Shield with 3× scratch resistance
Performance: A19 (6‑core CPU, 5‑core GPU); Apple Intelligence on iOS 26 supported
Storage: Base now 256GB
Cameras: Dual 48MP (main + ultrawide, 2× optical‑quality crop); new “Center Stage” front camera with wider FOV and square sensor
Charging & Battery: ~8 hours video playback from a 10‑minute charge
Colors: Five options (including lavender and sage)
Price: $799
IPhone 17 Pro and IPhone 17 Pro Max
Apple’s premium pair flex with a sleeker unibody design, A19 Pro power, and triple 48MP cameras. The new vapor chamber cooling keeps things steady, while the telephoto lens now delivers 4× portrait zoom and 8× long‑reach optical zoom. Pro video tools like ProRes RAW and Genlock make these true pocket studios.
- Design and thermals: New rear design, unibody feel; Ceramic Shield on the back; aluminum frame; vapor chamber cooling for sustained performance
- Performance: A19 Pro; larger batteries (Pro Max targets the longest iPhone battery life yet)
- Cameras: Triple 48MP sensors (main, ultrawide, telephoto)
- Telephoto supports 4x and 8x optical zoom modes (4x for portraits/nature; 8x for long‑reach shots with pronounced depth of field)
- Front camera: Center Stage
- Pro video: ProRes RAW capture and Genlock support; Apple shot the keynote launch film on iPhone 17 Pro
- Colors: Silver, blue, orange (no black this year)
- Display sizes: Unchanged from last year
- Prices: Pro $1,099 (256GB base) | Pro Max $1,199
IPhone Air Apple’s thinnest phone
Apple’s thinnest iPhone ever at just 5.6mm pairs titanium elegance with serious power. With an A19 Pro chip, eSIM‑only design, and a clever Dual Capture camera mode, the Air is a style icon that still feels like a performance beast all for $999.
- Form factor: 5.6mm thin; polished titanium frame; 6.5-inch ProMotion display
- Durability: Ceramic Shield on both sides; 4x more crack‑resistant back (claimed)
- Materials and colors: 80% recycled titanium; black, white, gold, sky blue
- Performance: A19 Pro with 2nd‑gen Dynamic Caching; upgraded neural accelerators (Apple likens performance to “MacBook‑level compute”)
- Connectivity: New N1 wireless chip + C1X modem (2x faster than C1); eSIM‑only globally
- Cameras: Single 48MP Fusion rear camera with 12MP 2x crop; preset framings; Dual Capture (front + rear video simultaneously); Center Stage front camera
- Battery: “All‑day” via power management and efficient components; accessories available to extend runtime
IPhone 17 Family: quick compare (US)
| Model | Display | Chip | Rear cameras | Base storage | Headliners | Price |
| iPhone 17 | 6.3″ ProMotion (1–120Hz) | A19 | 48MP main + 48MP ultrawide | 256GB | Ceramic Shield (3x scratch resistance), Center Stage front cam | $799 |
| iPhone 17 pro | ProMotion LTPO (sizes unchanged) | A19 pro | 48MP main + 48MP ultrawide + 48MP telephoto | 256GB | 4x/8x optical zoom, vapor chamber, ProRes RAW, Genlock | $1,099 |
| iPhone 17 pro max | ProMotion LTPO (largest iPhone) | A19 pro | 48MP main + 48MP ultrawide + 48MP telephoto | 256GB | Longest iPhone battery, vapor chamber, Pro video suite | $1,199 |
| iPhone Air | 6.5″ ProMotion | A19 pro | 48MP Fusion (single) | 256GB | 5.6mm thin, titanium, eSIM‑only, Dual Capture | $999 |
Accessories: TechWoven replaces FineWoven + crossbody strap
Apple has replaced last year’s flimsy FineWoven with tougher TechWoven cases, promising durability while staying eco‑friendly. Available in black, brown, green, purple, and blue, they pair with a new crossbody magnetic strap for hands‑free carry. Clear cases are also joining the lineup, compatible with both the iPhone Air and Pro models.
AirPods Pro 3: features
What Apple announced
- Audio and ANC: Wider soundstage; Apple claims ANC is “2x better” with new foam tips
- Fit and durability: Five ear tip sizes; IP57 dust/sweat/water resistance
- Live translation: Apple Intelligence‑powered; new gesture to trigger; voice ducking for clarity; on‑screen translation on iPhone
- Health and fitness: In‑ear heart‑rate sensor; pairs with iPhone workouts; supports Workout Buddy
- Battery: Up to 8 hours (up from 6); hearing‑aid‑style feature up to 10 hours
- Price and date: $249; preorders now; in stores September 19
Apple Watch lineup (2025)
Apple Watch Series 11
- Health: Hypertension pattern alerts (FDA clearance pending); new Sleep Score with trends in iPhone and Watch apps
- Connectivity: Built‑in 5G with more power‑efficient cellular usage
- Durability and battery: 2x more scratch‑resistant display vs Series 10; now up to 24 hours of battery life
- Price: $399
Apple Watch Ultra 3
- Display: Largest Apple Watch screen yet; smoother AOD refresh
- Connectivity: 5G + satellite messaging (Messages and Find My)
- Battery: Up to 42 hours
- Price: $799
Apple Watch SE 3
- Display and chip: Now Always‑On display; S10 processor
- Health: Temperature sensing; Sleep Score + sleep apnea tracking
- Battery and charging: 18 hours, plus fast charge (~15 minutes → ~8 hours typical use)
- Connectivity: 5G on cellular model
- Price: $249
Tip: The SE remains a cost‑effective “kid tracker” with LTE + Family Setup, offering check‑ins and messaging at a fraction of a smartphone’s cost.
iOS 26, Apple Intelligence and compatibility
- Apple Intelligence: Available on iPhone 17 series with improved Visual Intelligence, on‑device translation, and system‑wide smarts.
- iOS 26 compatible devices (as shared pre‑event):
- iPhone XR; XS/XS Max; 11; 11 Pro/Pro Max; SE 2020/2022
- iPhone 12/12 mini; 12 Pro/Pro Max
- iPhone 13/13 mini; 13 Pro/Pro Max
- iPhone 14/14 Plus; 14 Pro/Pro Max
- iPhone 15/15 Plus; 15 Pro/Pro Max
- iPhone 16/16 Plus; 16 Pro/Pro Max; 16e
- iPhone 17 family ships with iOS 26
- Feature caveats: Not all devices support every feature (e.g., some lock‑screen effects require iPhone 12+). Apple Intelligence features typically require modern Pro‑class silicon (historically iPhone 15 Pro or newer).
Rumors vs reality: what changed, what didn’t
- No black Pro color: Leaks said black might be missing Apple confirmed Pro colors as silver, blue, orange.
- Vapor chamber cooling: Rumored and confirmed for 17 Pro/Pro Max.
- iPhone Air trade‑offs: As expected, Air prioritizes thinness and titanium with a single rear camera and eSIM‑only design. Battery life is “all‑day” per Apple; leaked mAh suggests smaller capacity than Pro models.
- Smaller Dynamic Island on Pro: Rumored; not discussed on stage — we’ll verify in hands‑on and specs.
- Reverse wireless charging on Pro: Rumored; not announced.
- Silicon‑carbon batteries: Reported as a way to densify cells for the thin Air; Apple didn’t detail chemistry — to be confirmed via teardowns.
- TechWoven + crossbody: Rumored and effectively confirmed; Apple also highlighted new cases and strap compatibility.
- Pricing predictions: TrendForce suggested higher prices; final US pricing is iPhone 17 ($799), Air ($999), Pro ($1,099), Pro Max ($1,199) with 256GB bases for 17 and Pro models.
- What didn’t show up:
- M5 iPad Pro: Rumored cameo; not announced.
- Vision Pro “Space Black”: Rumored; not announced.
- Apple TV 4K with A17 Pro and Apple Intelligence: Rumored; not announced.
- AirTag 2: Rumored; not announced.
- HomePod with display: Rumored; likely waiting for next‑gen Siri (AI) in 2026.
FAQs
What’s the difference between iPhone 17 Pro and iPhone 17 Pro Max?
- Pro: 6.3″ display, smaller/lighter, excellent battery.
- Pro Max: 6.9″ display, longest iPhone battery.
- Same A19 Pro chip, same triple 48MP cameras (4x/8x), same features.
- Price: Pro $1,099; Pro Max $1,199.
Pick Pro Max for biggest screen + battery; Pro for easier one‑hand use.
iPhone 17 Pro Max or Samsung Galaxy S25 Ultra ,which should I buy?
- Get iPhone 17 Pro Max if you want Apple ecosystem, top video tools (ProRes RAW, Genlock), strong battery life, long OS support.
- Get S25 Ultra if you want longer‑reach zoom and Android’s customization/Google integration.
Both are fast flagships choose by ecosystem and camera priorities.
iPhone Air vs iPhone 17 — which is better for me?
- iPhone Air: Ultra‑thin 5.6mm titanium, 6.5″ display, A19 Pro, single 48MP, eSIM‑only, $999.
- iPhone 17: 6.3″ display, A19, dual 48MP (main + ultrawide), 256GB base, better value at $799.
Pick Air for premium thin design + Pro chip; pick 17 for lower price and more camera versatility.
Is there a black iPhone 17 Pro/Pro Max this year?
- No. Pro colors are silver, blue, and orange. Use a dark/black TechWoven case if you want the black look.
Summary:
Apple’s 2025 “Awe Dropping” event wasn’t about one shock reveal — it was about refining the entire ecosystem.
- iPhone Air steals headlines as the slimmest iPhone yet, though its thin design comes with trade‑offs.
- iPhone 17 Pro Max is the performance beast: triple 48MP cameras with up to 8x zoom and the longest iPhone battery ever.
- iPhone 17 finally feels premium at $799, with ProMotion, 256GB storage, and dual 48MP cameras.
- Apple Watches doubled down on wellness with blood pressure alerts, sleep scoring, 5G, and satellite messaging on the Ultra.
- AirPods Pro 3 leaned into health sensors and AI translation over major audio leaps.
- TechWoven cases mark Apple’s course correction on durability after FineWoven.
Apple’s 2025 lineup is about balance sleeker iPhones, smarter health tools, and accessories that actually hold up. Whether you crave elegance, power, or daily practicality, there’s something here for everyone.
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